A video produced by the TEACH Foundation earned an Award of Excellence from the South Carolina Chapter of the International Association of Business Communicators. After 180 Days: Hartsville, A Community Perspective was evaluated by independent judges from Nashville, Tenn., Altanta, Ga., and St. Louis, Mo.
The entry consisted of two parts: a work plan outlining the objectives and results of the project and supporting documentation illustrating the outcome. The work plan focuses on storytelling, and explains how Hartsville schools became the subject of a year-long video project managed by the National Black Programming Consortium (NBPC). The project, called 180 Days: Hartsville was a two-hour documentary and part of the PBS public media initiative American Graduate: Let's Make It Happen. Co-produced by South Carolina ETV (SCETV) and NBPC, it aired in March 2015.
The documentary primarily focused on a fifth grader struggling with behavioral issues throughout the 2013-14 school year. Interspersed throughout the film, viewers could catch glimpses of key community outreach and involvement. However, the documentary was a snapshot and didn't explore the details of the Partnership for Unparalleled Scholastic Excellence (PULSE) initiative that played a significant role in the successful outcome of the student’s challenges.
PULSE is an inventive and repeatable path to improving education outcomes in rural schools through collaboration, innovative community resources and increased parental involvement. One of the programs within PULSE is the Comer School Development Program (SDP) which directly set into motion the success that ultimately ends the full, two-hour PBS documentary. In addition to elementary school programs, PULSE is implemented in the high school through Accelerated Learning Opportunities (ALO) not brought out in the documentary.
According to Sharman Poplava, executive director for the TEACH Foundation, After 180 Days: Hartsville, A Community Perspective explains the scope of PULSE and how it has impacted education in a small southern town. “The PBS documentary tells an important story about the redemption of a young student,” she says. “It is just one of many stories. We wanted to share a broader perspective on how the PULSE program created the environment for that redemption and success.”
In After 180 Days: Hartsville, A Community Perspective, the outcomes of PULSE are highlighted in different segments using interviews from community members who are committed to improving education in Hartsville. Also participating is the Comer SDP team at Yale University, including Dr. James P. Comer himself, who puts missing facets from the documentary into perspective. The TEACH Foundation was able to compile a video that answers pertinent questions about both aspects of the PULSE program and provides a roadmap other communities can follow for similar success.
Judging criteria for the awards included: effective writing integrated with design and visuals appropriate for the medium and the audience, creative and innovative approaches communicating with the target audience, and documented measurement of objectives. In the evaluation, the judges commented, “I was impressed with the quality and content of the video. It does an excellent job of describing PULSE's goals and aspirations.”
Poplava agrees enthusiastically. “We are delighted about receiving the award,” she explains. “It validates our belief that PULSE has an outstanding and pertinent message to share on education in South Carolina, particularly in the Hartsville schools.”
The video can be viewed here and is embedded below.